IIPM Admission

Wednesday, March 25, 2009

Now Penny-wise isn’t Pound-foolish


1500-plus IIPM students placed across the country with 44 bagging international offers

Even before the slowdown hit Indian shores, marketing honchos of India Inc. had devised a new strategy to save their dimes in advertising. Companies like LG, Britannia, Maruti, Suzlon et al went dizzy with their maniacal urge to air one corporate ad after the next. The idea was simple. Rather than talking about individual brands the plan was to bring out a slightly longer ad that showcases all the well-known brands that they offer. Besides, it also helped them make star-studded statements about their corporate identity. In hindsight, the move enabled companies to save on precious air-time that they would have spent in talking about individual products/brands. This is what we call getting wise… penny wise!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON

IIPM : EXECUTIVE EDUCATION
Why Study Abroad When IIPM Gives You 3 global Advantages!


Tuesday, March 17, 2009

Pepsi-BBDO Break-up


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After an association of nearly 50 years, Pepsi has ended its relations with its ad agency BBDO in the US. TBWA is the new agency to handle the account. The company offered that it wants to revamp its brand communication across multiple touch points. Thus it decided to shift the agency to infuse a fresh thinking into the brand Pepsi.Losing Pepsi is surely a blow to BBDO. As per Advertising Age's 100 Leading National Advertisers report PepsiCo spent $162 million on brand Pepsi in 2007. Now that surely is a big blow, especially in the recession times when business is already low.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON

IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
Why Study Abroad When IIPM Gives You 3 global Advantages!

Monday, March 02, 2009

Gambling may be almost an indecent


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When the oil shock first reverberated across the globe in the 1970s, the Detroit duo refused to change, in the fond hope that green will be the colour of envy for rival Japanese auto majors. But today, when Toyota and Honda lovingly brandish their nimbler, fuel-efficient machines at the American consumers, it’s GM and Ford that are not just going green with envy but are literally gasping for survival! To avoid falling into a similar trap, the impulse of going ‘green’ is running faster than blood in India Inc.’s veins. From IT giants to luxurious hotel chains, from automobiles to mutual funds, corporate India is moving fanatically ahead with green initiatives. But will the gamble eventually pay off? Deepak R. Patra digs in...

Gambling may be almost an indecent (well, we said almost, didn’t we!) word in civil society but the green gamble is one that companies globally and in India are almost being coerced into. Cautiously watching and gauging their every activity are not just environmentalists and governments, but also a fast-growing breed of aware consumers who are ostensibly choosing the natural colour over their made-up counterparts. But hey, do consumers, really care as much? Go talk to modern consumers; they are sensitive, they understand responsibility toward environment, are concerned about climate change and want to help protect the earth from effects of global warming. Indeed, a 2007 global McKinsey survey of 7,751 people in Brazil, Canada, China, France, Germany, India, the United Kingdom, and the United States suggested that 87% of consumers surveyed worry about the environmental and social impact of the products they buy. Encouraging news for India Inc.! But, at the time of actual buying, there appears a mismatch between words and actions. As per the 4Ps B&M and ICMR survey conducted across five big Indian cities – Delhi, Mumbai, Kolkata, Chennai and Bangalore (see pages 70), merely 32% of consumers surveyed had actually bought/or were willing to buy only those products that are marketed as ‘green products’. Even the aforementioned McKinsey survey concluded that no more than 33% of the consumers in their survey were ready to buy green products or have already done so. And possibly then also, they may only be buying organic foods (for personal health) or energy-efficient lighting (of course, that helps them reduce their electricity bill!).

However, more than a few contrarian instances prevail. The green gamble has already paid GE’s Jeff Immelt more than billions of dollars in revenues from his Ecomagination initiative; WalMart’s 2008 report on consumer behaviour reported a 66% increase since last year in consumers’ decisions to purchase five key eco-friendly products viz. CFL bulbs, organic milk and baby food, extended-life paper products, et al. Clearly for WalMart’s 200 million consumers, environment reigns high even in their shopping baskets.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON

IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
Why Study Abroad When IIPM Gives You 3 global Advantages!