IIPM DELHI: ADVERTISING & SOCIO CULTURAL TRENDS

IIPM: What is E-PAT?

An activity to bring out the creative side of the students and to help them understand the dynamics of advertising was put together at IIPM.

This special session involved the making of a 'Nokia' television commercial by the students and then making a presentation to Ms. Babita Baruah on the same. Ms. Baruah is currently serving as Vice President and Client services Director at JWT.

The event was kicked off by Ms. Baruah who made an elaborate presentation on the Advertising and Socio Cultural trends in India. She showcased some of the most popular India centric advertisements including the Dairy Milk 'Kuch Meetha Ho Jaye' and The Women Horlicks adverts. Ms Baruah also followed this up with a discussion on the strategy and core idea behind these advertisements. This allowed students to link the basic marketing concepts to the practical implications on advertisements. She was of the opinion that creating an advertisement gets easy if you have that drive to think beyond and make a connection to the Indian audience.
Overall 5 teams presented their creative ideas on the advertisements and the best entry was awarded with the certificates as recognition. The judges included Prof. Ranjan Paul, Prof. Pushp Lamba and Ms. Babita Baruah and each of them confessed of thoroughly enjoying the creations by the students.

This session helped students to understand to understand dynamics between advertisement and the social culture prevalent in India.

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IIPM BHOPAL: INDUSTRY VISIT TO 'BHOPAL SAHAKARI DUGDH SANGH MARYADIT, SANCHI'

IIPM Mumbai Campus

An Industry Visit to “Bhopal Sahakari Dugdh Sangh Maryadit, (Sanchi)” was organized for the students of IIPM Bhopal on September 19, 2011, Monday. This activity was facilitated by SMG.

Sanchi is the apex organization at the top of a 3 tier structure of dairy cooperatives in Madhya Pradesh. It formulates policies, monitors and assists the Milk Unions in implementation of dairy development activities in the key functional areas including – Marketing, Field Operation, Quality Control, Monitoring & Planning. Administration, Finance, Purchase. Students were taken to the manufacturing plant where the various milk products are manufactured like different types of Mild, 'Ghee', White Butter, 'Shrikhand', 'Lassi', 'Peda', Flavoured Milk and many more. Mr. R.K. Khare, Manager-Marketing, briefed them about the entire plant operation process from the receipt of milk at the dairy dock to dispatching of milk & milk products for distribution. It was an exciting educational experience for all students as they gained practical learning from the visit.

|Rajita Chaudhuri's Profile | Arindam Chaudhuri | GIDF | Planman Consulting | Business & Economy | 4Ps Business & Marketing | The Sunday Indian | The Human Factor | The Daily Indian | Kkoooljobs.com | Amaze, New Delhi | IIPM Old Brochure | IIPM 4Ps Quiz | Prof. Arindam Chaudhuri's Alternative Budget | For IIPM Students | Professor Rajita Chaudhuri |

IIPM HYDERABAD: INDUSTRIAL VISIT TO DECCAN CHRONICLE PRESS

IIPM BBA MBA Institute: Student Notice Board

The students of IIPM-Hyderabad went to Deccan Chronicle Press Office on 21/10/2011 as part of the Industrial Visit. In total 25 students attended the Industrial visit along with Mr. Mufaddal Poonawala & Ms. Puja Garg from the Academics Department.

As part of the visit the students were enlightened on how press organization functions & how the printing of newspapers, editing, and the over all bigger picture of how a newspaper company runs.
Students were also explained about the machines that are used in the making of a newspaper and how much manpower planning is needed. Students enjoyed this Industrial outing and were perfectly oriented towared the working of a newspaper company.

For More IIPM Info, Visit below mentioned IIPM articles.
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New Galaxy Tab launched by Samsung

IIPM Mumbai Campus

Samsung Electronics Co launched a thinner and lighter version of its Galaxy tablet in its lucrative home market, trying to halt the runaway success of Apple Inc's iPad.

The Galaxy Tab 10.1 is an upgraded version of the 7-inch Tab introduced in October.

Apple sold 14 million iPads in the first half of the year, compared with analysts' sales estimates of about 7.5 million units for the Galaxy Tab over 2011.

"As our smartphone business grew very fast within a very short period of time, I believe it's just a matter of time for our tablet business to improve," J.K. Shin, head of Samsung's mobile division, told reporters.

Samsung is Apple's nearest rival in the booming mobile device industry as it leverages its cost competitiveness and access to chips and core tablet components.

It has sharply narrowed the gap with Apple in the smartphone market, but remains a distant second in the tablet market, which research firm Gartner forecasts will surge to 108 million devices next year from an estimated 70 million in 2011.

"Apple's quarterly results showed again it's indeed the strongest rival to beat. Samsung will have a tough second half due to growing competition from Apple as it is set to introduce a new iPhone," said James Song, an analyst at Daewoo Securities.

The sale of the Tab in Korea is Samsung's fifth launch after its U.S. debut a month ago and its sales kickoff in Indonesia, where the company says it commands a 65 percent market share. It has also launched the device in Italy and Sweden.

Pricing for the new product, slightly thinner and lighter than the iPad 2, starts from $500 in the U.S. market, the same price as the iPad 2.

Samsung faces the challenge of moving beyond being a hardware company, clever at copying ideas, to becoming more creative and better adept at software at a time when consumer gadgets are getting smarter.

Samsung reiterated Wednesday it aimed to boost tablet sales by more than five fold this year. It didn't provide specific numbers but analysts expect the company to have sold about 1.5 million units last year.

|Rajita Chaudhuri's Profile | Arindam Chaudhuri | GIDF | Planman Consulting | Business & Economy | 4Ps Business & Marketing | The Sunday Indian | The Human Factor | The Daily Indian | Kkoooljobs.com | Amaze, New Delhi | IIPM Old Brochure | IIPM 4Ps Quiz | Prof. Arindam Chaudhuri's Alternative Budget | For IIPM Students | Professor Rajita Chaudhuri |

SBI stops lending in Noida Extn & Greater Noida

There may be trouble finding a lender if you are scouting for a house in Noida Extention or even Greater Noida. Concerns over title of land are forcing banks such as SBI to hold back fresh sanctions.

A senior SBI executive told TOI that they were not providing any loans to projects in Noida Extension as maps for several projects were unavailable. Some SBI associate banks such as state bank of Travancore builders said, are, however, still providing loans.

The sales representative of a builder who had set up a stall for the second phase on an under-construction project said lenders such as HDFC, the country's largest mortgage player, had suspended sanctioning loans recently. "They are verifying the title deeds and doing their own investigation. They may resume lending soon," the sales executive said when asked about funding options.

An e-mail sent to an HDFC spokesperson in Mumbai late on Thursday afternoon remained unanswered.

An IDBI Bank executive said the bank was still providing loans and was using the Right To Information (RTI) Act to get details of title deeds. "That is the best way to find out the status. Wherever the Noida Authority or the Greater Noida Authority is telling us that the land is free of encumbrances, we are sanctioning loans," the executive in the bank's home loan department said.

Other lenders such ICICI Bank refused to comment saying they were studying the court verdict.


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