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Source : IIPM Editorial, 2007
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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ascension is remarkable for a simple reason that it has reached top by borrowing ideas from the American car business early and improved them. Toyota executives spent months in the 1950s studying factories at the Ford Motor Company. In the same vein, Toyota’s first American factory was a joint venture with GM in California. Later on, Toyota followed American auto companies into making minivans, SUVs and luxury cars, straying from Japanese automakers’ original focus on fuel-efficient small cars. But Toyota departed from the Detroit model in a critical way. Where GM’s leaders followed the philosophy of ‘a car for every purse and purpose’, Toyota has always offered a limited line-up of vehicles. And today, its cars are oft en held up as models for GM and others to emulate.