IIPM Admission

Friday, May 22, 2009

DDarn! They’ve DDone it again!


The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School

When I meet B. S. Lali, CEO, Prasar Bharati (a state run holding company looking after the operations of Doordarshan and All India Radio), the first impression he gives me is of an extremely shrewd and intelligent strategist – a commodity rarer in government departments than Stephen Covey’s management manual. Lali surprisingly gives a cryptic response to my query on DD’s stupendous current leadership, “India is a diverse country and we want to cater to that diversity keeping the integrity of the nation intact through our programmes. We put forward information, education, and entertainment along with the former two.” Patriotic answer? Yes! But the reason for DD’s leadership? Umm...

Though the figures are all but undeniable. The reach of DD is un

Though the figures are all but undeniable. The reach of DD is unmatched, as per the AMap report. Out of the 112 million TV households in India, 68 million (60%) are cable homes possessing access to satellite. The remaining 40% (Non Cable & Satellite) receive only Doordarshan terrestrially. DD also has its own DTH service called DD Direct Plus, which is free of charge and through various channels is expanding its reach. Seeing consternation, Lali reveals more, “We have been constantly innovating our contents, ways of presentation; we’ve hired new anchors et al to gain back the audience. Moreover, we are constantly working on the contents of our programmes with new subjects and good producers.” DD has begun gaining ground at prime time throughout the week, despite direct competition from a whole array of popular shows on other GECs. The most effective shows in its artilleries are Air Hostess, Kashmakash Zindagi Ki and Kisiki Nazar Na Lage, which have ripped the pants of competitors.

By airing programmes according to the audience taste, even viewership ratings are rocking, though Lali is dismissive about TRPs, and sarcastically says that they misguide advertising clients, “A TRP meter does not exist in any of the six lakh villages or six thousand blocks or in most of the six hundred districts of the nation. TRP is primarily driven by the amount of business that can be generated for the advertisers,” and not vice versa! And are prospective advertisers influenced by the ‘new’ DD? “DD, with its current programmes and unmatched reach, is definitely a good proposition for advertisers,” confirms an energetic Aditi Mishra, General Manager, Lodestar Universal!

Evidently, DD seems to have found its groove again, and frankly speaking, it’s purely because someone up there had the sense to change back to the standard strategy of presenting ‘interesting’ programmes with ‘attractive’ presenters. God, if only Air India also realises this sooner than later... And hey, just for information, Krishi Darshan is in its 43rd smashing year of running, and is shown everyday at 6.30 pm (right before the super shows of Sanskrit Samachar and Yog Vigyan!!!)... On second thoughts, I seriously hope TAM got it right... Never mind...

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Detail of all IIPM branches
IIPM Admission Detail
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
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IIPM : EXECUTIVE EDUCATION

Friday, May 08, 2009

“We want to be a billion dollar business in India”


The great Indian IT dream has surely taken a hit post the Satyam fiasco; but Adobe India remains optimistic about its ambitious plans. The top gun reasons...

4Ps B&M: Explain the corporate governance measures that are taken care of at Adobe India?
NARESH CHAND GUPTA, MANAGING DIRECTOR, ADOBE INDIANG: We are one of the most ethical business houses not only in India but across the globe. We have all the practices and policies in place to ensure a clean business. However, I can’t comment on a particular policy but I can assure you that we follow everything that the law requires us to follow.

4Ps B&M: In an interview, Shantanu Narayen, President and CEO of Adobe had said, Internet and Mobile are the next frontiers for Adobe? So by when do you plan to launch it on all your devices?
NG: Yes, but we don’t generally give dates. We are working on our plans. Over the coming years, you will see more and more of Adobe’s AIR platform on multiple devices. In fact, recently we have launched an open screen project which opens up some of the Adobe’s core technologies. We are also working on to develop applications that can work on various devices.

4Ps B&M: So, do you have any competition at all?
NG: There are companies which give competition to us in various parts but there aren’t many companies which compete with us head-to-head or face on. Microsoft has Silverline Technologies and that’s fitted against Flash platform. Google has some technologies which try to achieve, what we achieve with Flash and AIR. So, Google has the potential. But, we have been in business for a long time and as such have more developers and more content than anybody else in the world.

4Ps B&M: Google has been able to take on Microsoft in some areas. If you think Google has the potential, do you think you should be taking them as lightly as you seem to be taking them?
NG: We don’t take any of our competitors lightly but keeping in mind that Google is also a great partner (we will also be distributing their Google toolbar with our products) we don’t have reasons to fear. But yes, we have to be careful about all our multiple projects. It’s that actually almost all the companies can’t claim Google and Microsoft to be their competitors and still be in the business. At the end of the day, we don’t compete with Google directly.

4Ps B&M: But since AIR is the future for Adobe, and if Google comes out with a technology like AIR. Do you think you can stop them?
NG: If we compete with Google, it will not be head on, as our business model is very different from Google’s. While Google makes money by getting content and then distributing this content and information to third parties, we make money by providing tools and technologies to people. So, there are more opportunities in entering partnership with Google rather than competing with them.

4Ps B&M: What about getting ads, does it fit in your business model somewhere?
NG: That’s a very interesting area and we are working on it. We have already run a pilot with Yahoo! last year. It was aimed at inserting ads into a PDF document. So, it is pretty attractive to us as we have a high reach. Our products are available on almost each and every system in place on earth. So, it gives us an independence of putting forward right kind of ads to the user. And if we can do that in a way that adds value to the advertiser, publisher and user, there is surely an opportunity for Adobe to build its business.

4Ps B&M: What is your dream for Adobe India?
NG: Our ultimate goal is to create a business in India for Adobe. And if it can be a billion dollar business, it will be a great achievement. That’s actually harder done than said as there are not many billion dollar software businesses globally.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM - Admission Procedure
IIPM, GURGAON

IIPM : EXECUTIVE EDUCATION