This brand captured hearts, no sooner did it whiz into India with its ‘choice of the young generation’ campaign
This
brand has had a happy run in India, what with brand ambassadors comprising the who’s who of Bollywood and cricketers? But recent events have not been so happy for this cola major. First the pesticide debacle happened, and was closely followed with their highly betted-on Men in Blue facing a shameful exit in the cricket World Cup stakes. Ooh Aah India fell on its face, but did PepsiCo crumble? No way! The company bounced back with a happier projection for the next World Cup... seen their Pepsi Gold ad featuring kids vouching for 2011 World Cup? “We were confident about the advertisement’s success as we knew that the idea was different and there were less chances of it backfiring,” says Shoumitra Rai Chaudhary, Creative Director, JWT. And sure enough, the cola major has bounced back. It may have slipped thirteen places since last year, to hold Rank 32 in this year’s rankings, but let’s just pass it off as a rough patch in its brand life-cycle. For isn’t it true that hard times test the true character of a person? And Pepsi’s no small a celebrity, right? Yeh Dil definitely maange more!
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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IIPM - Admission Procedure
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This
brand has had a happy run in India, what with brand ambassadors comprising the who’s who of Bollywood and cricketers? But recent events have not been so happy for this cola major. First the pesticide debacle happened, and was closely followed with their highly betted-on Men in Blue facing a shameful exit in the cricket World Cup stakes. Ooh Aah India fell on its face, but did PepsiCo crumble? No way! The company bounced back with a happier projection for the next World Cup... seen their Pepsi Gold ad featuring kids vouching for 2011 World Cup? “We were confident about the advertisement’s success as we knew that the idea was different and there were less chances of it backfiring,” says Shoumitra Rai Chaudhary, Creative Director, JWT. And sure enough, the cola major has bounced back. It may have slipped thirteen places since last year, to hold Rank 32 in this year’s rankings, but let’s just pass it off as a rough patch in its brand life-cycle. For isn’t it true that hard times test the true character of a person? And Pepsi’s no small a celebrity, right? Yeh Dil definitely maange more!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Google goes ‘trendy’
Water water, nowhere
Feel like god, do You?
IIPM, GURGAON
‘Chai’ or ‘thanda’ what’s the global funda…
Harry Potter and the India story
