Is this it?

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

If numbers were any indicator, then certainly the aura of the king of pops, Michael Jackson just refuses to die. The 112-minute film, This Is It (documentary shot out of Jackson’s rehearsals for his comeback concert) has exceeded expectations; the sales figure of $101 million worldwide in the very first week is simply mind-boggling with fans packing theatres across borders. However, released in India on October 28 in at least 150 theatres (as a strategic move to combat Aladin & London Dreams), the movie has not replicated its global success in home market. Ticket sales though encouraging have not been as expected with estimates suggesting only 2,000 tickets sold initially. Blame it on the online ticket sales for the predicament, but given that Indian moviegoers still prefer counter sales, Sony Pictures Entertainment can expect the sales number to surge.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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R. K. LAXMAN MATTERS...

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Aam Aadmi (Common Man)
For more than five decades, the celebrated cartoonist has immortalised the common man in a manner no political party or personality has been able to do. Sure, all parties and brands profess deep love and concern for the common man. But again, in what can only be termed as a political and marketing masterstroke, United Progressive Alliance (UPA) Chairperson, Sonia Gandhi and Prime Minister, Manmohan Singh have actually convinced a majority of Indian voters that the Congress is genuinely concerned about the welfare of the aam aadmi – the person who actually (and always!) votes during elections in the forlorn hope that things will change for better. Sure, towering Congress leaders like Indira Gandhi did try to fuse the Congress with the aam aadmi with catchy slogans like Garibi Hatao. But it is this dispensation that has actually walked the talk with numerous schemes that actually work to make life a little better for the poor in India.

If intention was half the work done, the latest Congress government has already done wonders for the aam aadmi. But then, this is the government and in reality, things like inflation, corruption, terror and poor infrastructure still rankle a lot of Indians. The real marketing coup, however, for both Gandhi and Singh is that the political Indian consumer (voter) very well knows that the product she is getting right now is still not great; she is still happy because the supplier is trying damn hard!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
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