Flying frills: Got da dough for it?

IIPM MANAGEMENT INSTITUTE
High-end Eos Airlines’ jets are fitted with just 48 seats instead of the typical 180... where seats fold and open into beds with cashmere blankets and cotton sheets and come with “companion seats” for in flight meetings. If you think it’s only a lure to draw passengers then the trick seems t o have worked! Especially in the US and Europe, where commuters have had to cope with the menacing security norms at airports, and thus pushing them towards all frills airlines. So even while the budget airlines are breaking down under the present stress, all-frills continue to deliver their best.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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‘Indica’ting ‘More’!

IIPM PUBLICATION
“Our primary prospects were car owners who had a 3-5 year old Maruti 800. A detailed media analysis done by Lodestar revealed that we could reach over 80% of the target audience through newspaper and magazine medium. When we had this data in hand, we knew that we could launch Indica with no television.” They hit pay dirt and that’s an understatement. Indica raked up over 115,000 fully paid bookings, while Santro and Matiz could muster only 13,000 and 3,000 bookings each at their launch. Indica’s communiqué concentrated on staying away from the staid “small car” image and punch lines such as “You’ll never have to suffer a small car again” aided the brand to differentiate itself vis-à-vis its competitors. Media innovations too have been instrumental in Indica’s phenomenal triumph and campaigns such as “Kaun Jeetega Indica V2” have managed to win an EMVIE for its media effectiveness.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Chennai, gateway to India

IIPM MANAGEMENT INSTITUTE
Guess which city in India is going to get a bagful of jobs? Chennai! That’s because addressing a gathering at Connect 2006 in the city, Lakshmi Narayanan, Co-Chairman, C o n - nect 2006 and President and CEO, Cognizant, has promised Chennai lots of goodies: according to him, the job market in the city will require more than 56,000 people in the one year. He also had high praise for the state of Tamil Nadu, calling it a “state with a global appeal”: it is probably the only state that can boast of having all the top 10 IT service companies in India – other than the top five global IT service giants. “These companies have over 50,000 employees in Tamil Nadu and it’s projected to double in two years,” he said. “The indirect job creation could run into many lakhs."....

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Perilous pensions!

IIPM PUBLICATION
1. Total liability based on the total annual wages based on the G -10 countries adjusted to reflect target replacement rates (X axis) and life expectancy after 65 years (Y axis).
2. Based on estimates of (i) total public pension liabilities (see Holzmann, Palacios and Zviniene) and (ii) private pension benefit obligations (OECD, Global pension statistics).
3. Replacement rate = retirement income as percentage of previous salary.
• 80(a): liability based on 80 percent of previous salary, no one working beyond the retirement.
• 80(b): 80 percent + 1/3 of the population over the age of 65 years working full time.
• 80(c): 80 percent + 1/3 of population working over age 65 years full time and 1/5 of population over age 65 working part-time.
• 70: liability based on 70 percent of previous salary, no one working beyond retirement

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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France goes to polls; no candidate seems to have a clear majority

IIPM MANAGEMENT INSTITUTE
With the campaign for 2007 Presidential elections in France just a few weeks away, the media is full of stories about colourful lives of prominent candidates, even as present incumbent Jacques Chirac’s career has taken a downward turn. Segolene Royal (left ) is the front-runner among Presidential candidates in the Socialist Party. But hilariously, she is facing sniping from her own party colleagues – six of whom, including most amusingly her own husband, have already thrown their hat in the ring. Not to mention her bikini-clad pictures, which have been splashed all over the media, increasing her visibility for all the wrong reasons.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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60% support him! And the rest?
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Vista needs more than hype to sustain. Leopard seems a pressure tactic. What do these two have to offer?

IIPM PUBLICATION
Leap ahead. Explore the vistas and prowling leopards… no, we are not taking you on an African safari, rather on a peak into the future for computer users. The Microsoft Windows Vista & Apple Mac OS S X 10.5 Leopard are due for release. Vista releases next January (according to Amazon.com on Jan 30, 2007 with a price range leaked on the Microsoft ’s Canada website – from $233 for Basic to $450 for Ultimate) and Apple’s Leopard, pounces out sometime in Spring next year; price unknown. But with recent gossip of the Mac Leopard leaking out to public & Vista’s pre-RC1 (release-candidate) let loose on Aug 29, we are certain you desire as well as deserve to know more.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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It’s Her!... Yes! Yes!

IIPM MANAGEMENT INSTITUTE

This 71-year old is the envy of every 17-year old. Giving much-younger Hollywood heartthrobs like Catherine Zeta Jones, Kate Winslet and Gwyneth Paltrow a run for their money, Italian legend Sophia Loren was voted the world’s most naturally beautiful person for The Dare To Be Bare Awards and is even set to feature in next year’s Pirelli Calendar! As she claims her secret to staying screaming-hot is “a love of life, spaghetti, and the odd bath in virgin olive oil”, looking beautiful sure comes naturally to Sophia!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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RITZY RETAILING

IIPM PUBLICATION
This Diwali, your neighbourhood mall could well be the hub of ritzy fashion statements as a lot of global chic retailers are catering to the domestic soil. According to a DHL-McKinsey report, 1.2 million Indians are fanatically rich – truly motivating for the high-end fashion retailers to set up shop here.

The Tatas, which are gung-ho after planning 100 outlets for their retail venture Westside by 2008, made their maiden entry in leather retailing last year by roping in Germany’s LLYOD. The company is chalking out massive plans to beckon the denizens of the capital by setting up a one-stop store. “Diwali is the perfect time to introduce LLYOD to customers as this is the time when people want to buy something new and fashionable,” reasons Sushen Roy, Divisional Head Marketing, Tata International. S. Kumar, too, recently roped in international retail brand, Escada, and this festival season. The retailer has revealed a new home textile outlet ‘Carmichael House’. Boasts Taroon Joshi, CEO, S. Kumar, “Diwali is the time when the entire country buys for decorating their homes and we want to introduce them to a one-stop shop, which provides all the solutions for home.”

Indulgence is anything but a sin in these coming months as the retail giants try to serenade you with their charms. After all, the customer will ultimately decide who takes the èclat in the Rs.9.3 trillion Indian retail rodeo.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative