IIPM Admission

Thursday, September 07, 2006

RITZY RETAILING

IIPM PUBLICATION
This Diwali, your neighbourhood mall could well be the hub of ritzy fashion statements as a lot of global chic retailers are catering to the domestic soil. According to a DHL-McKinsey report, 1.2 million Indians are fanatically rich – truly motivating for the high-end fashion retailers to set up shop here.

The Tatas, which are gung-ho after planning 100 outlets for their retail venture Westside by 2008, made their maiden entry in leather retailing last year by roping in Germany’s LLYOD. The company is chalking out massive plans to beckon the denizens of the capital by setting up a one-stop store. “Diwali is the perfect time to introduce LLYOD to customers as this is the time when people want to buy something new and fashionable,” reasons Sushen Roy, Divisional Head Marketing, Tata International. S. Kumar, too, recently roped in international retail brand, Escada, and this festival season. The retailer has revealed a new home textile outlet ‘Carmichael House’. Boasts Taroon Joshi, CEO, S. Kumar, “Diwali is the time when the entire country buys for decorating their homes and we want to introduce them to a one-stop shop, which provides all the solutions for home.”

Indulgence is anything but a sin in these coming months as the retail giants try to serenade you with their charms. After all, the customer will ultimately decide who takes the ├Ęclat in the Rs.9.3 trillion Indian retail rodeo.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

No comments: