Branding HR

IIPM MANAGEMENT INSTITUTE

Yet another pressure on HR has been to brand itself effectively. Titles like ‘Best Employers,’ ‘Best places to work’ are quite a lure for any business. However, to achieve one, the whole HR function needs to be robust and totally connected to its people, which is not possible as long as the function keeps dealing with problem-solving and other administrative issues.

That apart, it is not only enough to brand yourself within the organization but also outside the organisation. All of this calls for consistent and progressive performance, so as to raise standards and set benchmarks above the industry standards. Here too, an HRIS can help the management by providing access to relevant, accurate and timely information about its employees at any given point in time. It can also clearly demarcate the productivity improvement over a period of time, and link the output with specific initiatives undertaken towards that end.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative