'General'ly 'Spark'ling motors

IIPM PUBLICATION

Being overridden by Toyota in the quarterly sales globally, General Motors has everything but given up. Entering the small-car segment, GM offloaded its small car Chevrolet Spark in India. Spark comes in four models and its base model is tagged at Rs.3,09,000 (ex-showroom Delhi), which is quite attractively priced for this segment. The car will be pitched against Maruti’s Wagon R, the newly launched Zen Estilo and Hyundai’s Santro, and might get sales figures soaring for GM as it aims for a 10% market share by 2010 in the country from the current 2.8% share.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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4Ps Release :- Marketers or devil’s advocate?

IIPM MANAGEMENT INSTITUTE

It’s not that these companies are unaware of the damages and harmful effects of their products. They are as aware as tobacco companies are about the nicotine content in cigarettes. The 1999 film, The Insider, showed it all, when one of the employees of the company Philip Homes acted as a whistleblower and spilled the beans on a popular TV show called, 60 Minutes. It showed that tobacco companies intentionally targeted children and concealed the addictive nature of cigarettes. Thanks to him, Minnesota became the first state in USA to file an antitrust and consumer fraud lawsuit against the tobacco industry forcing the company to pay $6.1 billon as settlement charges – which is a helluva lot of money! Come to think of it, for years, the American Tobacco Company argued that “cigarette smoking is not injurious to health!”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Khan: Brazil, not India, making waves!

IIPM PUBLICATION

O&M’s Piyush Pandey appears less euphoric & more realistic. “Our advertising has certainly come of age when you compare it to the average quality of advertising on TV across the globe. Our stuff is certainly better & more interesting than most others. However, it is that top 5% where we have to break into.”

The mustachio dada believes that we are still evolving and we have some ground to cover. In the West, some commercials are made at a budget that would exceed the entire media budget of some of our biggest spenders! Our talent lies in maximizing results from minimum resources – no mean feat. “Everything considered, our recent performances at global forums and meets, the spark and quality of ideas from our youngsters and general standard of work produced has certainly created a buzz and expectation internationally. We have made our entry and we need to translate that expectation delivers outstanding work on a regular basis – something I am confident we can do!”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

What are you surfing in office?

IIPM MANAGEMENT INSTITUTE

Pix Alert is a company that specialises in the prevention of illegal and pornographic images on personal computers. A study conducted by PixAlert has set alarm bells ringing all over cyberspace and in the corporate world: The study says that 25% of corporate PCs have pornographic material, and of these, nearly 47% of the images showed full nudity or sexual activity. Here’s how the pornographic pattern played out, while 45% of the offending images came from e-mails, 35% of the images were downloaded online. The study was conducted taking into account auditing of about 10,000 personal computers (in 125 businesses and public networks). Andy Churley, a director at PixAlert, has said in a statement that, “With over a third of all images found created in the last 12 months, it is clear that a significant number of employees continue to ignore corporate policies and, in some cases, are going to extraordinary lengths to bypass protection systems in order to obtain and distribute inappropriate material... Corporate officers wrongly assume that boundary protection systems stop all digital pornography from entering the organisation but, in PixAlert’s experience, almost all corporations will have a significant amount of pornography on their networks.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

The Quest For Magic

IIPM PUBLICATION

Variety, they say, is the spice of life. And ever since a plethora of QSRs from across the world have set up shop, the Indian palate is no longer constrained to the realms of ethnic, home cooked cuisine. With a slew of customized product & pricing strategies & an armoury of aggressive expansion plans, all they want to communicate to the nation is – Bon Appétit!

It’s an evening in the indomitable Gaulish village and the brave Gaul Asterix is keenly waiting for a sip of the potion with his best pal Obelix for company. The druid Getafix is busy blending different herbs to inject that special magic into the concoction, which gives the Gauls superhuman powers and helps them surmount every challenge that confronts them. This magic potion in Rene Goscinny & Albert Uderzo’s comics never fails.

Cut to the 21st century India, where there is a 300 –millionplus middle class. And the growing breed of druids (read Quick Service Restaurants) in the country are also groping for the magical formula, the right combination of ingredients, which will enable them to conquer the market. For them, satiating the Indian palate is no less exciting than an Asterix-style adventure, which they would hope also ends the same way (with ceremonial feasting & celebrations), as every Asterix adventure does.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Indian Institute of Planning and Management, New Delhi
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Is the future perfect for the Future Group? Really?

IIPM MANAGEMENT INSTITUTE

The earliest bird which got hooked onto the retail rush... But this first-mover has not got cornered. Is the future perfect for the Future Group? Really?

Betonville Beast’s finally in town... And just as the Waltons have been the ‘feared’ lot amongst the global retail fraternity, India too of late has understandably rediscovered the secret of big bucks behind the retail business.

The non-stop retail revolution which is currently sweeping across the nation, with biggies like the Ambanis, Tatas, Bhartis and several other blue-eyed boys of India Inc. suddenly finding themselves all braced-up for riding the retail wave. While the new players are laying out big plans for the assault, the home-grown retail rodeo – Kishore Biyani is fast ramping up his act with newer ventures. Bold moves yes, but risky nevertheless, and without a sturdy base. For sure, the risk of spreading too thin can be hazardous!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Hope floats on ‘air’, in a war-torn land...

IIPM PUBLICATION

The Motherland is forever an object of veneration, however bathed in illicit doctrines of delusion by rebel factions and oft en founding fathers alike it may be. In these entities, to which countrymen profess their unbridled patriotism, there ironically emanates burning desire for bloodshed, a craving to kill and to blur the very horizon with a crimson hue; assuming frequently the form of mutineer blocs and civil wars. The eighties converging into the late nineties suffice for some of the ghastliest, most gory decades to have ever blotched erstwhile South American colonies, once a seat of the mighty Inca rulers. And though sporadic coups have been triumphantly repressed by successive, dwindling governments, and at most sporadic in recent years, it’s the memory of the tumultuous past that hovers like a shadow in their denizens’ subconscious. Peruvian-American Daniel Alarcòn, in his brilliant first long-format endeavour, Lost City Radio, appears to bear deep impression from such subconscious blemishes that eventually play the imperceptible protagonist in his narrative, lurking beneath the characters, backdrop and the story.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative