'General'ly 'Spark'ling motors

IIPM PUBLICATION

Being overridden by Toyota in the quarterly sales globally, General Motors has everything but given up. Entering the small-car segment, GM offloaded its small car Chevrolet Spark in India. Spark comes in four models and its base model is tagged at Rs.3,09,000 (ex-showroom Delhi), which is quite attractively priced for this segment. The car will be pitched against Maruti’s Wagon R, the newly launched Zen Estilo and Hyundai’s Santro, and might get sales figures soaring for GM as it aims for a 10% market share by 2010 in the country from the current 2.8% share.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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