Going for gold...

IIPM PUBLICATION

Anil Dhirubhai Ambani Group’s (ADAG) investment product distribution arm, Reliance Money, is going to retail its very own brand of gold coins; these gold coins will be made by the Swiss company, Valcambi. With this, ADAG, becomes the first non-banking private sector company to retail gold coins in the Indian market. The 24-carat 999.9 pure gold coins (with certification of purity from Valcambi) will be available in sizes of 5 grams and 8 grams at the Reliance Money and Reliance World outlets (of Reliance Communications). This Ambani, most definitely, believes in keeping his hands full of gold.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative