IIPM MANAGEMENT INSTITUTE
Sumeet Budhraja,
Analyst at Edelweiss Securities, explains the strategy behind these investments: “Maximum retail presence means penetrating in newer areas; and for this fiscal year, almost all companies have invested the maximum amount in having a wider presence in both urban and rural markets.” KPMG claims that the rural market accounts for almost 56% of the total FMCG demand in India. Hence, the leader in the segment – ITC – rules the roost with a robust rural presence in 31,000 villages. “Rural presence has always been a key criteria for us...” shared ITC with Planman Media, “But definitely, this year we have strengthened our branded foods business!” And the reason could well be the fact that the Indian food market is expected to reach an electrifying Rs.1.35 trillion by 2015.Indians clearly seem to be not only wishing to feed themselves well, but also seem intent on beautifying themselves to no ends! Oh well, doesn’t everybody want to do that?!
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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