IIPM Admission

Friday, April 04, 2008

That’s top class!


Why Study Abroad When IIPM Gives You 3 global Advantages!

The Merc C Class has a strong brand value... any surprise? NO!

HereHarish Bijoor, CEO, Harish Bijoor on the Mercedes C Class is my pure and simple definition of a brand: the brand is a thought. A thought that lives in people’s minds. Nothing more and nothing less. It took me all of a complicated set of 11 years to arrive at this definition for a brand.

The Mercedes Benz has been a brand that has lived in my psyche for as long as I remember. Possibly from a point of time I saw Dr. Zakir Hussain, an ex-President of ours drive out in a regal black Mercedes Benz at a Republic Day parade decades ago (that was as a child growing up in political Delhi!); or possibly from a host of visuals of luxury and sheer aspirational un-affordability that stared back at me for many years from pieces of advertising that had three pointed star staring at you.

The brand Mercedes Benz therefore entered my mind, lived there for all of nearly four un-affordable decades, till at the age of 40, I was actually able to buy one for myself. I bought my Merc-C Class 3 years ago. Today, I love the car for sheer driving pleasure. Even on cluttered roads of Bengalooru city, the Merc is a good drive. I also love its interiors which are sober. What’s more, I even like the audio system of the car.

Concluding, the Merc is a thought. A thought, I love driving today.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

2 comments:

Anonymous said...

As discussed over you need to burn a gap in your pocket to buy an original [url=http://replicabreitlingnavitimer.webstarts.com]Replica Breitling Navitimer[/url] view. Once you dream of proudly owning that sophisticated view whose show includes a sublime contrast of brushed and polished finish then you are going to be able to own [url=http://replicaomegaseamaster.webstarts.com]Replica Omega Seamaster[/url]. The crystal in the rear in the view means which you can have a a lot more in-depth possess a examine the improvement from the view and its intricate particulars.

Anonymous said...

he make of an [url=http://replicarolexdatejust.webstarts.com]Replica Rolex Datejust[/url] is fairly similar to the unique 1. Solely distinction is the fact that they are item of more affordable supplies like crystal as an alternative of diamond. [url=http://replicabreitlingnavitimer.webstarts.com]Replica Breitling Navitimer[/url] helps make use in the Japanese technology. They have a Japanese Miyota mechanism that is totally automated. The style is precise for the deepest and most intricate particulars.