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The Merc C Class has a strong brand value... any surprise? NO!
Here
is my pure and simple definition of a brand: the brand is a thought. A thought that lives in people’s minds. Nothing more and nothing less. It took me all of a complicated set of 11 years to arrive at this definition for a brand.The Mercedes Benz has been a brand that has lived in my psyche for as long as I remember. Possibly from a point of time I saw Dr. Zakir Hussain, an ex-President of ours drive out in a regal black Mercedes Benz at a Republic Day parade decades ago (that was as a child growing up in political Delhi!); or possibly from a host of visuals of luxury and sheer aspirational un-affordability that stared back at me for many years from pieces of advertising that had three pointed star staring at you.
The brand Mercedes Benz therefore entered my mind, lived there for all of nearly four un-affordable decades, till at the age of 40, I was actually able to buy one for myself. I bought my Merc-C Class 3 years ago. Today, I love the car for sheer driving pleasure. Even on cluttered roads of Bengalooru city, the Merc is a good drive. I also love its interiors which are sober. What’s more, I even like the audio system of the car.
Concluding, the Merc is a thought. A thought, I love driving today.
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Source : IIPM Editorial, 2008
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