S. Ramamurthy (29), O&M.

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S. Ramamurthy (29), O&M. For most people, flunking their 12th Boards, is a sure shot recipe to an uninspiring future. But for Ram, things began to look interesting around the time he flunked his Maths paper in the class 12th Board. During his forced sabbatical from education, he met Paul Issac (a copywriter) at a bus stop in Bangalore. And that meeting helped him to decide what he wanted to do with the rest of his life – sit with his feet on the table, surrounded by funny people and conjure up ideas to sell products. He started his career with a small dotcom in Bangalore. “I wanted to be in advertising, so I quit that in three months to join a small advertising agency called Akshar,” says Ram. He’s also worked with Trikaya Grey (now Grey Worldwide), Contract and moved to O&M four years back. In his short career span, Ram has worked on a host of accounts, including, Britannia, Wrigley’s Chewing Gum, Lee Jeans, Arrow Shirts, 3M, Kerala Tourism, Blaupunkt Car Stereos, MTR Ready-to-Eat Foods, Godrej Shaving Cream, Shoppers’ Stop, Cadbury’s, Allianz Bajaj Life Insurance, Bluestar ACs, Listerine Mouthwash, Marriott, Zee TV, and many more. Currently, he is heading the creative team on Neo Sports, Principal Mutual funds and the IPL Mumbai team. Oh, and by the way, he eventually did finish his schooling. College is another matter though! He started college, only to drop out in the final year to become a copywriter.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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