IIPM 3-year full-time Integrated (MBA BBA) Programme
That Anil Ambani understands India too well, was never a disputed fact. But whether this understanding would have translated into profitable propositions for his business enterprises, was a debate that had been raging much before its time. It was under such challenging times three years ago that Anil Ambani had launched the Reliance ‘Anil Dhirubhai Ambani Group’ brand on the platform of “Think Bigger. Think Better.” And in this short span of time, this brand – with the help of high consumer interaction businesses like Reliance Communications (RCOM), Reliance Capital, Reliance Infrastructure, Reliance Power, Reliance Natural Resources and Reliance Big Entertainment – now finds itself standing amongst some of the most formidable names in the industry, having been awarded a commendable rank of three.
Interestingly, the economic slowdown has in fact played to their advantage, at least in the brand quarters. Girish Shah, Brand Director of ADAG, while talking to 4Ps B&M, gives the credit purely to ADAG’s targeted brand building exercises, “It is in these challenging times [of slowdown] that strong brands outperform through various innovations at the product and brand level. With the largest family of 12 million shareholders and 150 million consumers, it was imperative to strengthen both investor and consumer confidence through strategic branding programs.”
One factor that has surely helped is that a few of ADAG’s businesses have necessitated extremely high levels of consumer interaction. One example being RCOM, which got its fair share to the visibility kitty by not only launching a nationwide GSM service along with its existing CDMA technology, but also by roping in Hrithik Roshan as the brand ambassador. Did this create the emotional connect that RCOM was attempting with its customers? If one sees the record breaking 15 million subscribers RCOM added in just three months of the roll out, the answer surely comes out hugely in the affirmative.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
That Anil Ambani understands India too well, was never a disputed fact. But whether this understanding would have translated into profitable propositions for his business enterprises, was a debate that had been raging much before its time. It was under such challenging times three years ago that Anil Ambani had launched the Reliance ‘Anil Dhirubhai Ambani Group’ brand on the platform of “Think Bigger. Think Better.” And in this short span of time, this brand – with the help of high consumer interaction businesses like Reliance Communications (RCOM), Reliance Capital, Reliance Infrastructure, Reliance Power, Reliance Natural Resources and Reliance Big Entertainment – now finds itself standing amongst some of the most formidable names in the industry, having been awarded a commendable rank of three.
Interestingly, the economic slowdown has in fact played to their advantage, at least in the brand quarters. Girish Shah, Brand Director of ADAG, while talking to 4Ps B&M, gives the credit purely to ADAG’s targeted brand building exercises, “It is in these challenging times [of slowdown] that strong brands outperform through various innovations at the product and brand level. With the largest family of 12 million shareholders and 150 million consumers, it was imperative to strengthen both investor and consumer confidence through strategic branding programs.”
One factor that has surely helped is that a few of ADAG’s businesses have necessitated extremely high levels of consumer interaction. One example being RCOM, which got its fair share to the visibility kitty by not only launching a nationwide GSM service along with its existing CDMA technology, but also by roping in Hrithik Roshan as the brand ambassador. Did this create the emotional connect that RCOM was attempting with its customers? If one sees the record breaking 15 million subscribers RCOM added in just three months of the roll out, the answer surely comes out hugely in the affirmative.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!For Exclusive Footage by Sunday Indian Click Here
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
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