IIPM Admission

Monday, January 16, 2012


IIPM: What is E-PAT?

An activity to bring out the creative side of the students and to help them understand the dynamics of advertising was put together at IIPM.

This special session involved the making of a 'Nokia' television commercial by the students and then making a presentation to Ms. Babita Baruah on the same. Ms. Baruah is currently serving as Vice President and Client services Director at JWT.

The event was kicked off by Ms. Baruah who made an elaborate presentation on the Advertising and Socio Cultural trends in India. She showcased some of the most popular India centric advertisements including the Dairy Milk 'Kuch Meetha Ho Jaye' and The Women Horlicks adverts. Ms Baruah also followed this up with a discussion on the strategy and core idea behind these advertisements. This allowed students to link the basic marketing concepts to the practical implications on advertisements. She was of the opinion that creating an advertisement gets easy if you have that drive to think beyond and make a connection to the Indian audience.
Overall 5 teams presented their creative ideas on the advertisements and the best entry was awarded with the certificates as recognition. The judges included Prof. Ranjan Paul, Prof. Pushp Lamba and Ms. Babita Baruah and each of them confessed of thoroughly enjoying the creations by the students.

This session helped students to understand to understand dynamics between advertisement and the social culture prevalent in India.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM BBA MBA Institute: Student Notice Board
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri

IIPM: Leading consistently on multiple fronts
IIPM Mumbai Campus

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