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Tuesday, October 17, 2006

The bigwigs in the FMCG sector are taking all possible steps to expand their presence in two potential segments – food & healthcare

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Players are equally bullish on the health-care & personal care segment. One of the prominent names on the horizon is retail behemoth Pantaloon, which is charting out massive plans for its new cosmetic brand Tumeric. “There is a huge potential for ayurvedic cosmetics in India which has been untapped,” reasons Sanjeev Agarwal, President, Marketing, Pantaloon Retail. Godrej Consumer Products Ltd. has recently completed the acquisition of Rapidol UK’s (with hair colour brands like Intecto & Soft lene) South Africa business. The big daddy of FMCG, HLL, has made a comeback in the ayurvedic segment with a new brand coined as Fair & Lovely Ayurvedic Fairness brand. Not to be left out, Kolkata-based FMCG company Emami, too, is increasing its thrust on ayurvedic products by aiming to make its health-care division a Rs.3 billion business by 2008. Sunil Duggal, CEO, Dabur India Limited articulates in his vision for Dabur, “We plan to develop a more balanced portfolio of business. International business, Homecare, Healthcare and Foods will be our main drivers of growth.” This sentiment is echoed across the FMCG sector today.

As growth becomes a pipe dream, FMCG behemoths are all set to cash on the ‘golden geese’ of food and health care. In view of this trend, the wave of mergers & acquisitions is expected to continue.

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Source :
IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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