IIPM MANAGEMENT INSTITUTE
The company
launched its first FM radio station, baptized as BIG 92.7 FM on September 25, 2006. Unlike its competitors, which are only present in metros and few other Tier II-towns in India, AFL is in fact eyeing a pan-India presence. It has won broadcasting licences for 45 cities and plans to execute all its launches by early-2007. Tarun Katial, COO, Adlabs Radio, elaborates, “We are adopting a two-pronged launch strategy. While metros are ideal to establish brand recognition and recall, the other virgin markets are completely new and fresh to explore...” He further adds that BIG FM’s presence will be felt in 1,000 towns and 50,000 villages across India – reaching out to 200 million Indians. But while the sector ‘seems’ to have gulped down some resurrection potion, is the company committing the blunder of being over-confident? With existing presence in diverse high growth segments, Adlabs could just end up biting more than it can chew.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
Back in action with all new plans
About IIPM > Mission
...Or be ACC! India’s largest!
IIPM Academics > Faculty
IIPM Students Life > Campus Placement
Time is changing for Time Warner...
INTRODUCTION
The Flavour Of The Season
GE Money takeovers Thai bank
Rite Aid acquires to aid its drug stores
The ‘State’ of affairs!
what might Syria want?
The company
launched its first FM radio station, baptized as BIG 92.7 FM on September 25, 2006. Unlike its competitors, which are only present in metros and few other Tier II-towns in India, AFL is in fact eyeing a pan-India presence. It has won broadcasting licences for 45 cities and plans to execute all its launches by early-2007. Tarun Katial, COO, Adlabs Radio, elaborates, “We are adopting a two-pronged launch strategy. While metros are ideal to establish brand recognition and recall, the other virgin markets are completely new and fresh to explore...” He further adds that BIG FM’s presence will be felt in 1,000 towns and 50,000 villages across India – reaching out to 200 million Indians. But while the sector ‘seems’ to have gulped down some resurrection potion, is the company committing the blunder of being over-confident? With existing presence in diverse high growth segments, Adlabs could just end up biting more than it can chew.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
Back in action with all new plans
About IIPM > Mission
...Or be ACC! India’s largest!
IIPM Academics > Faculty
IIPM Students Life > Campus Placement
Time is changing for Time Warner...
INTRODUCTION
The Flavour Of The Season
GE Money takeovers Thai bank
Rite Aid acquires to aid its drug stores
The ‘State’ of affairs!
what might Syria want?
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