IIPM Admission

Friday, October 27, 2006

That’s profits with punch!

The company launched its first FM radio station, baptized as BIG 92.7 FM on September 25, 2006. Unlike its competitors, which are only present in metros and few other Tier II-towns in India, AFL is in fact eyeing a pan-India presence. It has won broadcasting licences for 45 cities and plans to execute all its launches by early-2007. Tarun Katial, COO, Adlabs Radio, elaborates, “We are adopting a two-pronged launch strategy. While metros are ideal to establish brand recognition and recall, the other virgin markets are completely new and fresh to explore...” He further adds that BIG FM’s presence will be felt in 1,000 towns and 50,000 villages across India – reaching out to 200 million Indians. But while the sector ‘seems’ to have gulped down some resurrection potion, is the company committing the blunder of being over-confident? With existing presence in diverse high growth segments, Adlabs could just end up biting more than it can chew.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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