Foot-tapping expansions...

IIPM PUBLICATION
Catching on fast to the latest trend in the industry, premium footwear brand, Red Tape, recently launched casuals and lounge-wear. The company plans to open as many as 50 retail outlets by 2006. Talking about the company’s plan, Shuja Mirza, VP (Marketing), Red Tape explains, “We want to be a fashion brand and that’s not possible if you sell only shoes.”

The Tatas too were not to be left behind and have struck a deal with German shoe-maker Lloyd in addition to the recent opening of a showroom in Mumbai. And if the ambitions of shoes companies are escalating, then apparel bigwigs too are not losing out on the change drive to complete their product basket with other offerings. Quite recently, Madura Garment forayed into the footwear market with ranges coined after their popular brands like Peter England, Louis Phillipe, Allen Solly and Van Heusen et al. In the same league, Arvind brands is cashing in on the shoe segment with their brands Nautica and Gant.

Well, as each player tries to expand its portfolio offered, it will not be surprising to witness all the current well-known garment brands establish more taglines in the near future in search of more variety & revenues.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative