IIPM Admission

Tuesday, December 12, 2006

IIPM : Making India proud!

A glance at the India Inc. and one would be amazed to unearth that majority of big business powerhouses are carrying on the legacy of their generationold businesses. But there are some companies that have created their own niche solely on the basis of entrepreneurial capabilities. Leading this brigade of entrepreneurs is the Videocon Group, piloted by the legendary Venugopal Dhoot. Son of a wealthy farmer, Dhoot saw an opportunity in Colour TV (CTV) manufacturing and became one of the first contenders, when government decided to grant the licenses to manufacture CTV’s in 1984. Gradually, Videocon diversified and expanded its product portfolio with segments like Home Entertainment, Electric Motors, Air Conditioners and Refrigerators. While it has a technical collaboration with Toshiba Corp, Samsung Electronics, Matsushita Electric and Techneglas, the companies like Hyundai Electronics, Akai, Sansui Electric Co. and Electrolux AB are the Original Design Manufacturers (ODM’s) for Videocon in India. Consequently, the company enjoys a pre-eminent position in terms of sales and customer satisfaction.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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