Rough patch ahead...

IIPM PUBLICATION

Ever felt pity for the ones with paralysed lower limbs? “Of course!” is obviously what comes as a knee-jerk response from your end… Next on the imagination exercise, think of an automobile – old or new, two or three or fourwheeled – without tyres! Ever thought about it? “What was that?! How can there be one without wheels?!”, would be your fair response. And that would be a fair response. Very fair indeed, just like the tyre industry is fair in bragging about its singularly prodigious contribution to the double digit growth in the auto industry. So the next time you want to question the self-assured tyre manufacturers on why they don’t advertise much, repeat the imagination exercise and you’d question no more!

In a quest to unravel the real truth behind the wheels – an industry which churns out a cyclopean Rs.135 billion annually (1.2 million metric tonnes in production), we set-off on a most scorching hot summer afternoon to Apollo Tyres’ Gurgaon head-office. The most beautifully maintained garden was a refreshing sight and sans the ‘Apollo Tyres’ logo, we’d be befuddled judging the set-up to be anything else but a tyre company’s office! Now the question is - why did we choose Apollo Tyres of all in the industry?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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