The ‘Zee’ing thing?

IIPM MANAGEMENT INSTITUTE

When queried by B&E about what has brought the zeal back in Zee, Ashish Kaul, Executive VP, Essel Group, attributed it to the change in leadership and mindset. He said that earlier Mr. Chandra was directly looking into the day-to-day operations and it was not humanly possible for one man to look into so many things. With the coming in of Pradeep Guha as CEO and Chandra’s son Puneet Goenka, things have changed. “People dropped their offensive mindset and teams have started working with synergy. Moreover, a centralised marketing and communication approach is being followed. Everything is being reflected in the work,” he had said.

While the group restructured itself internally, on the outer side of it too, Zee went through a restructuring exercise and Zee Telefilms has been hived off into four separate entities. Zee Entertainment Enterprise Ltd. (ZEEL) has the entertainment channels under it. Zee News Ltd. (ZNL) is for the news and regional channels. Wire & Wireless India Ltd. (WWIL) owns the Siti Cable brand, which is the largest MSO in the country and caters to approximately 55 million homes. Dish TV India Ltd. is for its Direct to Home (DTH) service, Dish TV. The exercise was aimed at further unlocking shareholder value and has been widely applauded. Analysts believe that the business portfolio of Chandra was getting too huge for one single company; the restructuring will pave the way to a more focussed approach (every entity now has its own CEO) and also provide greater clarity to shareholders. Moreover, it will take care of the investments, as there are different guidelines, limits & rules for different businesses.

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Source : IIPM Editorial, 2007

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