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She still has the power to charm millions. And when this age-old beauty comes on the screen flanked by her two sensual daughters, millions of heart start fluttering. Any guesses? We’re talking about ‘Dream girl’ Hema Malini and her daughters Esha & Ahana, looking gorgeous while endorsing Kent Mineral RO Systems, a major player in the Rs.700 crore water-purifying sector. A challenger to market leader, Aquaguard from Eureka Forbes, the brand was launched in 1995 by an IITian Mahesh Gupta. Positioned as a premium brand, the company through its pioneering Reverse Osmosis (RO) technology hasbeen successful in breaking the barrier of the generic ‘Aquaguard’ water purifier.
Speaking to 4Ps B&M, Mahesh Gupta, Managing Director, Kent RO Systems, says, “We’d to go through a process of educating the customers, stating that we’ve a product that has superior technology.” Kent RO water purifier was declared the ‘Best Domestic Water Purifier’ for 2006-07 by UNESCO, in association with water digest. It also bagged the ‘Golden Peacock Eco Innovation Award 2007’ in the healthcare and FMCG segment.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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