IIPM Best B-school
Brand: ADAG
Agency: Mudra
When Anil Ambani went solo, his challenge was to build a new brand from scratch. Realising that their biggest brand was Anil himself, his key guys coined Brand ADAG (Anil Dhirubhai Ambani Group). The resulting Rs.500 crore campaign, with Anil’s old friend Amitabh Bachchan, created new benchmarks in media saturation. ADAG was the buzziest brand of 2006. Anil sure knows a thing or two about ‘people’s biz!’
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
Why has IIPM always been opposed to B-school rankings?
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School
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