Shahrukh khan is coming to IIPM - IIPM 4Ps Quiz
Brand: Coca-Cola
Agency: McCann
It takes two to tango. But what happens when Aamir Khan decides that eight is the way to go? Thanda happens, what else! Coca Cola’s thanda matlab Coca Cola campaign not only swayed millions of Indians, but also bagged an Effie Gold. Post campaign analysis indicates that for the first time Coke was able to beat its old rival Pepsi in a big way, improving the brand’s market share in key markets viz. Punjab, Delhi and UP.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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