Shahrukh khan is coming to IIPM - IIPM 4Ps Quiz
Brand: Pepsi
Agency: JWT
Pepsi established an immediate connect with its audience with the iconic Yeh Dil Maange More campaign, endorsed by a host of personalities ranging from popular film stars to cricketers like Tendulkar, Aamir Khan, Amitabh, Kajol, Rani, SRK, Remo Fernandes and more. The idea was not just to promote Pepsi but also evoke the aspirations of young Indians. The campaign enabled Pepsi to increase its brand value by 6%. Globally too, Pepsi’s brand value touched the phenomenal $11.8 billion mark. The slogan, ‘Yeh dil maange more!’ became such a rage that an Indian army major, after a crucial victory in the 1998 Kargil war famously shouted it while atop a snowy Himalayan tip. Reveals an industry insider, “Following this, Coca Cola, which had never roped in a star, got one for peddling Coke.”
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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