The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
Joining hands with the French auto giant Renault SA, Mahindra & Mahindra ambitiously launched Renault in May 2007, fuelling competition in the mid-size car market. A runaway success in the European market, Logan flopped in India. The car promised plenty at its launch, given the Rs.6-7 lakh price tag and diesel engine advantage. Although it got off to a promising start, Logan was not able to sustain the momentum. M&M had to scale back production by some 30-40%. The 50,000 units capacity Nashik facility, today rolls out just over 1,000 Logans monthly!
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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