IIPM MANAGEMENT INSTITUTE
If ‘Koffee’
is with Karan and ‘Rendezvous’ is with Simi Garewal then are burgers and pizzas with comedians?!
Remember a cow-boyishly ‘eggjact’ Javed Jaffery selling Pizza Hut’s treat or a Paresh Rawal trying to delay Domino’s Pizza’s home delivery or look-alikes of yesteryear’s film-stars enjoying a McDonald’s burger at ‘unke zamane ke daam’... Humour in advertising is something that is common across almost all popular food chains. Talk of their ads and we have ace comedians like Paresh Rawal, Anupam Kher, Javed Jaffery tickling our funny bone while titillating the tastebuds. But, why do we need jokers to sell Pizzas?
After serving Paresh Rawal’s and Anupam Kher’s funny act to the Indian audience, Domino’s Pizza roped in Circuiteshwar alias Arshad Warsi as their ambassador. On being quizzed as to why they always add humour to their brand, Dev Amritesh, Chief of Marketing, Domino’s Pizza-India, explained, “The product and home delivery element can very well be communicated through the humour quotient.” In thesame league, Pizza Hut from the stable of Yum! Restaurants, celebrated a decade in India by launching special treats and a campaign with Javed Jaffery. “Javed was chosen as the new brand ambassador for his mass appeal. His ability to connect with customers across India made him a perfect choice,” says Arvind Mediratta, Chief Marketing Officer, Yum Restaurants.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
For More IIPM Article, Visit Below....
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If ‘Koffee’
is with Karan and ‘Rendezvous’ is with Simi Garewal then are burgers and pizzas with comedians?!Remember a cow-boyishly ‘eggjact’ Javed Jaffery selling Pizza Hut’s treat or a Paresh Rawal trying to delay Domino’s Pizza’s home delivery or look-alikes of yesteryear’s film-stars enjoying a McDonald’s burger at ‘unke zamane ke daam’... Humour in advertising is something that is common across almost all popular food chains. Talk of their ads and we have ace comedians like Paresh Rawal, Anupam Kher, Javed Jaffery tickling our funny bone while titillating the tastebuds. But, why do we need jokers to sell Pizzas?
After serving Paresh Rawal’s and Anupam Kher’s funny act to the Indian audience, Domino’s Pizza roped in Circuiteshwar alias Arshad Warsi as their ambassador. On being quizzed as to why they always add humour to their brand, Dev Amritesh, Chief of Marketing, Domino’s Pizza-India, explained, “The product and home delivery element can very well be communicated through the humour quotient.” In thesame league, Pizza Hut from the stable of Yum! Restaurants, celebrated a decade in India by launching special treats and a campaign with Javed Jaffery. “Javed was chosen as the new brand ambassador for his mass appeal. His ability to connect with customers across India made him a perfect choice,” says Arvind Mediratta, Chief Marketing Officer, Yum Restaurants.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
For More IIPM Article, Visit Below....
IIPM Academics : Curriculum
...AND AN ODE TO INNOVATION...
IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...
Yeah! Smoke ‘em out George!
IIPM Publication :- Jet Airways to flythe American way...
IIPM Publication :- 'Sidhuism' must prevail !
“Our company’s philosophy is partnership, innovation, and ...
IIPM Publication :- Electronically Yours
IIPM RANKED AHEAD OF FIVE OF THE IIMS RATED AS ONE OF THE FASTEST ...
IIPM Alliances
IIPM Students Life > Campus Placement
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