Wouldn’t they have to make investments?

IIPM PUBLICATION
But clients, it seems, not really concur. Ask Soma Chakravarty of India Trade Promotion Organisation. “Every three years or so, we issue/release an ad in the papers inviting ad agencies to pitch with a clear ‘no obligation’ proviso. There is nothing vague about the communiqué. Most of the times, we’ve had massive response. Chakravarty views these exercises in a cold-blooded, professional demeanour. “If an individual or organization desires to enter a new line of business or expand their portfolio, wouldn’t they have to make investments? I see these pitches exactly in that light. Where’s the moral, ethical or politically correct stance involved? It’s a straight forward business-generating transaction, which at the best of times, is a calculated risk,” she reasons.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM Admission > Application Details
IIPM Press Release :- Defenders of pride
IIPM Academics : Global Outreach Program
IIPM Students Life > Campus Resources
IIPM RANKED AHEAD OF FIVE OF THE IIMS
IIPM : Pas(ay) the Parcel!
IIPM Publication :- Facing the challenge
It’s time for India to brush up
INDO-AFGHAN TIES
IIPM Students Life > Campus Placement