IIPM MANAGEMENT INSTITUTE
This brings us to the second part of this future evolution: content. We have a bunch of traditional content creators like the film industry, different TV channels, et al. This requires heavy investment in logistics & artistic talent: production doesn’t come cheap. With YouTube, content creation is also transformed. Anyone can take a digital camera & create content. As with blogs, social computing doesn’t require heavy investment and can reach a worldwide audience. Who needs MTV & Memphis studios when you can shoot your own video for a few dollars and broadcast it to the world? The bet is also that beyond capturing the distribution channel, YouTube & similar sites will create a grassroot original content that will be richer, truer & more informative than canned opinions of a few media gurus most young audiences despise?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
This brings us to the second part of this future evolution: content. We have a bunch of traditional content creators like the film industry, different TV channels, et al. This requires heavy investment in logistics & artistic talent: production doesn’t come cheap. With YouTube, content creation is also transformed. Anyone can take a digital camera & create content. As with blogs, social computing doesn’t require heavy investment and can reach a worldwide audience. Who needs MTV & Memphis studios when you can shoot your own video for a few dollars and broadcast it to the world? The bet is also that beyond capturing the distribution channel, YouTube & similar sites will create a grassroot original content that will be richer, truer & more informative than canned opinions of a few media gurus most young audiences despise?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
1 comment:
Interesting to know.
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